Media Kit

Justin Sun

Updated
May 2026
41.8K
Combined followers
IG · TikTok · YouTube
16.8M
Lifetime views
~165 videos, cross-posted to all three platforms
43.3%
Newsletter open rate
sunriseai.news · 727 subs · +333 in last 4 weeks

About

Who I am and what I make
01

I make a daily AI news show on Instagram Reels, TikTok, and YouTube Shorts. Every story is sourced from primary reporting like Bloomberg, AP, Techmeme, and arXiv.

The audience is mostly people who work in or around tech: devs, founders, PMs, and AI-curious professionals. They notice when something sounds like a press release, so I try not to write like one.

Platforms

Three native channels, one daily script
02
Instagram Reels

Largest channel

@justinbuilds.mov
Followers25,743
Lifetime views9.86M
Avg / post59.4K
Best post1.50M
Posts166
TikTok

Highest engagement

@justinbuilds.mov
Followers11,600
Lifetime views5.57M
Avg / post32.6K
Lifetime likes527.2K
Posts173
YouTube Shorts

Strongest dev signal

@justins.builds
Subscribers4,460
Lifetime views1.37M
Avg / post8.1K
Best post207K
Posts168

Followers by platform

Total reach: 41,803

Lifetime views by platform

16.8M combined

Audience

From native IG / TikTok / YouTube Studio analytics · last 28–30 days
03

Geography

~65% English-speaking primary markets (US + CA + UK + AU)

Age distribution

~69% are 25 to 54

Gender (combined)

YT skews most male at 83% · IG 74% · TT 68%

Gender by platform

Strongest B2B/dev signal on YouTube

Top performing posts

Recent viral hits across all three platforms
04
Instagram
1.50M
Views
"FBI can read your messages." Surveillance and the readable-message gap.
54,223 likesER 3.7%
 Instagram
1.43M
Views
Pope accuses AI of building a new form of slavery.
158,550 likesER 11.2%
 Instagram
843K
Views
Trump fires all 24 members of the National Science Board.
57,901 likesER 7.0%
 Instagram
617K
Views
Zuckerberg returns to coding for the first time in 20 years.
14,491 likesER 2.4%
 Instagram
599K
Views
ChatGPT talks about goblins too much.
28,240 likesER 4.9%
 TikTok
581K
Views
National Science Board firing, cross-posted. 22.4% ER on TikTok.
115,200 likesER 22.4%
 TikTok
494K
Views
What Spotify's logo change says about the future of AI.
18,600 likesER 3.9%

Rate

05
Dedicated Reel

Sponsored video about your product

$1,000
Flat rate
  • 60-second video, your product is the topic
  • Posted to Instagram, TikTok, and YouTube
  • Written by me in my normal style
  • Included in the next day's newsletter

Let's work together.

$1,000 flat for a dedicated sponsored Reel. Cross-posted to Instagram, TikTok, and YouTube. Recapped in the newsletter the next day.

Email Justin →
Email
justinsun2026@gmail.com
Instagram
@justinbuilds.mov
TikTok
@justinbuilds.mov
YouTube
@justins.builds
Newsletter
sunriseai.news